The new eyewear attitude! Hayez is an eyewear fashion brand aimed at the international market while epitomising a unique mood that is at once Milanese and global, embracing a world of fashion, design and contemporary music. The Hayez brand has cross-cultural identity influenced by the confluence of experience from its creators' different backgrounds. The team draws on success in the spheres of art and major music events. Hayez has been created for a contemporary and global public, intersecting those trends that Milan radiates as a centre of fashion and design. The brand establishes a dialogue between its strong lines and decisive and glamorous look, its sensuality and the materials used. The Hayez mix provides a quite unique DNA that stands out as something different from what is currently available in eyewear, far from the extreme minimalism that abounds as well from showy extravagance.